I actually just wanted to see what Boobs would look like in my title - and I know it’s great link bait :)! This post is actually about Sarah Fisher - you know one of the other women in this weekend’s Indy 500.

For those of you who don’t live in the greater Indianapolis area, or Indiana for that matter, the Indy 500 isn’t just a one day thing, it’s not even a weekend thing. It is a month long festival, sporting event, PR campaign and more. And one of the more intriguing stories has been Sarah Fisher and her fight to not only qualify for the race, but also in her attempt to keep her team solvent.

She had a few sponsors lined up, however, her main potential sponsor ResQ Energy Drink has yet to deliver on their promise of cash money. Fisher has started her own team with her husband and has pretty much sunk all of her own money into the venture. In the meantime they have been looking for sponsorships to help get her through the month of May and continue the IRL season.

Racing is all about money - the well funded teams have definite advantages. They are the ones who can afford to go into the wind tunnels and other speedways and test. They can afford to try different set-ups with multiple cars. They are the ones who can bring back up cars, letting the drivers go all out during qualifying. The less funded teams are the ones who have to raise their foot off the gas in the corners during qualifying, trying to ensure that they don’t wreck and ruin any chance of running in the race.

Fisher, in my mind, is a solid driver, she has had a second place finish, and a few other top ten finishes all while driving for mid-level teams.

So what does this all have to do with sponsorships? Well, Sarah isn’t a sex symbol like Danica or even the newcomer Milka Duno. Racing is not only about driving well, it is about selling the driver to push the sponsor’s products. Fisher may not have the sex appeal of Danica but she has that down home goodness that so many in Indiana, the Midwest and elsewhere, really appreciate.

I think someone will eventually step up and give Fisher a shot…but I can’t help wonder if she had that sex appeal, showed a little boob, would a sponsor be stepping up sooner?

What do you think -is Fisher worth the sponsorships? If she were “sexier” would she be getting more sponsor love?